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Our Story

Connecting artisans with the world, preserving traditions while creating sustainable livelihoods

Our Mission

VillageCrafts was born from a simple yet powerful vision: to bridge the gap between skilled rural artisans and global markets while preserving India's rich cultural heritage.

We believe that every handcrafted product tells a story of tradition, skill, and cultural identity that deserves to be shared with the world. Through our platform, we aim to create sustainable livelihoods for artisans while introducing consumers to the beauty and quality of traditional craftsmanship.

By working directly with artisan communities, we ensure fair compensation and sustainable practices. Our commitment extends beyond commerce – we invest in skill development, provide access to quality materials, and help artisans adapt their crafts to contemporary tastes without compromising their traditional techniques.

Artisan working on traditional craft

Our Journey

2018

The Beginning

VillageCrafts started as a small initiative working with just 5 artisans from a single village in Rajasthan.

2019

Growing Community

Expanded to 3 states and 15 villages, bringing 50+ artisans onto the platform.

2020

Going Digital

Launched our e-commerce platform, enabling artisans to reach customers directly during challenging times.

2022

Expanding Horizons

Started international shipping and expanded product categories to include organic food products and wellness items.

2025

Sustainable Impact

Now working with 200+ artisans across 7 states, with a focus on sustainable materials and eco-friendly packaging.

Our Impact

200+
Artisans Supported
45
Villages Reached
7
Indian States
15+
Traditional Crafts

Beyond the numbers, our impact extends to preserving dying art forms, reviving traditional techniques, and creating sustainable livelihoods. Many of the communities we work with have seen income increases of 40-60%, allowing artisans to educate their children and invest in their futures while continuing their craft traditions.

We've trained over 120 young artisans in traditional crafts that were at risk of being lost, ensuring these skills pass to the next generation. Our women's empowerment initiatives have helped 85+ female artisans become financially independent.

Meet Our Team

Ananya Sharma

Ananya Sharma

Founder & CEO

With a background in social entrepreneurship and a passion for Indian crafts, Ananya started VillageCrafts to create sustainable impact in rural communities.

Rajesh Kumar

Rajesh Kumar

Artisan Relations

Coming from a family of traditional weavers, Rajesh bridges the gap between artisan communities and modern markets.

Priya Mehta

Priya Mehta

Product Development

A designer with expertise in traditional crafts, Priya works closely with artisans to create products that honor tradition while appealing to contemporary tastes.